Strategy Leader

Here are some things I believe in:

  • “Consumers” are people.

  • Content is king. Context is god. Constraints are beautiful.

  • Creativity can be found in logic and strategy. 4 isn’t just 2+2. It’s also 1+1+2, 3+1, etc.

  • Calling people by their generational names (Gen X, Boomers, Millennials) is lazy.

  • Culture is both constant and rapidly changing - understand it and keep up.

Those are only the ones that begin with C. If you’re interested, let’s chat! I like coffee, gin and tonics, appetizers, and interesting people who think people are interesting.

 Professional experience

VP of STRATEGY

ALLEN & GERRITSEN, BOSTON, MA

MAY 2020 - PRESENT

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 Strategy Director

Fast Horse, Minneapolis, MN

January 2019 - March 2020

Built the integrated strategy discipline for the agency. That includes creating process, frameworks, and training. My client work included leading strategy for various projects for Heineken USA, Dos Equis, Deluxe, and MinnPost, among other things.

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 Senior Brand Planner

Carmichael Lynch, Minneapolis, MN

JULY 2016 - JaNUARY 2019

I was the day-to-day lead for various projects for Subaru USA which includes digital and social strategy, ownership experience and loyalty, sales events, philanthropic efforts, and motorsports.

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 Senior Strategist

VaynerMedia, New York, NY

July 2014 - July 2016

I was a part of a two-person team to build the consumer insights and strategy capability. Through various consulting projects, we were able to grow to over 10 people by the time I left. My client work includes leading strategy for GE, Anheuser-Busch, Pepsico/Quaker, Nickelodeon, Mondelez, and Unilever.

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 Strategist

McCann, New York, NY

November 2012 - July 2014

I cut my teeth helping lead brand and social strategy work for brands in the General Mills portfolio and Lockheed Martin. I was part of the strategy teams for Verizon FiOs, American Airlines, L’Oreal and Coca Cola. I was also part of the new business wins for Lockheed Martin, United States Postal Service, Choice Hotels, and Jose Cuervo.

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 Account Executive

McCann Humancare, New York, NY

JULY 2011 - November 2012

My intro to advertising was in the pharmaceutical category, working on DTC campaigns for Boehringer Ingelheim. It was a difficult challenge, but we won a Clio for our work.

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 Education

 Fordham University

The Bronx, NY

BS Business Administration 2007 - 2011

Concentration: Marketing
Minor: Communications and Media Studies

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